The Great Coca-Cola/iTunes Giveaway

So here's how it works. You buy a bottle of Coke, and on the back of the label is a code. You type that code into iTunes and you get a free download. So far so good, Coca-Cola sells lots of its lovely fizzy beverages and the punter gets lots of free songs. But - and here's the catch - you can only have five songs per person. So, no matter how much Coke you drink, you can only have five songs.

Now it seems to me that this is all a bit, well, screwy. If Coke had printed the codes in a few bottles, rather than every single one, then people would buy more Coke in order to find the free songs. Better still, there could have been a scale of prizes, from single downloads, to multiple downloads, up to an iPod, iMac and ten thousand free downloads. I know I'd have been buying Coke till it came out of my ears.

Oh well, maybe I should go into marketing.